Transform great ideas into practical action

Going Native publication cover

Project: IFLS Library System name change and logo redesign

Client: IFLS Library System (formerly named the Indianhead Federated Library System

Results: “Indianhead Federated Library System” had become outdated, and the word “Indianhead” was offensive to staff and community members. Using an incremental team strategy, we rebranded the system to reflect the values and mission of the organization. The new name is IFLS Library System, the tagline is Inspiring and Facilitating Library Success.

old logo


logo: IFLS, Inspiring and Facilitating Library Success

Project: Going Native

Client: Minnesota Department of Natural Resources

Results: Researched, wrote, designed and illustrated this step-by-step guide, which went into multiple printings before being converted to PDF for web distribution.

Going Native publication cover


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